Design

Discover the world of Constance Gennari, founder of The Socialite Family

Discover the world of Constance Gennari, founder of The Socialite Family

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Founder of the decoration website The Socialite FamilyConstance Gennari has built her notoriety by deciphering the interiors of young, upscale and fancy parents of design. In four years, she put the Web at her feet. We explain everything about its success ...

"My generation fascinates me," says Constance Gennari, 37, founder of the website The Socialite Family, tasting a lemon tart at 52, the Parisian restaurant where she has her habits, in the 10th arrondissement. "My friends are in their thirties, have become parents late, without putting their career aside.They want everything and do not hide it: the job, love and family life." In 2012, this former journalist and former art buyer in advertising agency, who dreamed auctioneer, launched the The Socialite Family Blog (TSF), which has become an online magazine with a strong following on the planet design - according to her, it federates some 100,000 unique visitors per month, and almost as many followers on social networks. Today, brands are tearing themselves away, publishing houses and television make him look sweet. This mother of two even took her first steps as a stylist last February, launching a retro-style capsule collection (furniture, lamps and bedding) with La Redoute Interieurs.

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Constance Gennari, founder of The Socialite Family, and her family in their apartment in the 10th district of Paris.

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Armchair and lighting are from the capsule collection TSF x La Redoute.

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How to explain his dazzling ascent? Everything begins with her weekly meetings on Tuesday, where she presents a new family on her blog, texts and photos in support, intimist but never shameless. The casting ? Artists, intellectuals and VIPs are "selected" through meetings, or by word of mouth, in Paris and around the world. No precise criteria, Constance Gennari carbide to blow of heart and the intuition. "I like bias, audacity, daring combinations, strong colors, a house says a lot about its residents," she says. The result is without appeal, the interiors of the "happy few" are dreaming. Our only downside: their family life is sometimes too normal. It would almost come to claim a step aside, finger marks on the wallpaper and disorder in the rooms.

"A house says a lot about its residents," says Constance Gennari. Here is his apartment in Paris 10.

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For the rest, the site is a gold mine. "My goal is to showcase inspiring homes, and the public discovers them through my eye, my interpretation," says Constance Gennari. That is why she intervenes on all fronts: writing, photography, artistic direction ... And, by dint of studying the interiors, she improvises a little sociologist. "The rooms have become almost accessories, and the living room is transformed into a huge place, even sacred," she notes.The time spent with the family is so rare and so precious that we are all brought to live in the same piece." And who says big brother does not say (especially) not furniture "baby-proof". "I was raised in a family of four by a mother artist who has a tropism for Empire style furniture," she says, "we did not have the right to sit on chairs, which we considered We must give our children a taste for beautiful things, without putting them under a bell! " She insists. And what about her style? "Carlo Mollino, Gino Sarfatti, Osvaldo Borsani ... I have a soft spot for Italian designers," she says, "before she says she's from La Botte, and that's what makes good. "

Constance Gennari has been able to highlight inspiring family homes through its design site The Socialite Family.

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Antonin, Elisa and their daughter Léontine, 11 months

"Their very bright apartment, located in the west of Paris, belonged to the grandmother of Antonin, still life photographer, and with the help of an architect friend, he renovated it from top to bottom. It has been able to bring their personal and contemporary touch, while preserving the traditional and traditional side of the place, which has been in their family for several generations.I like when the walls have stories to tell! This couple is quite shy in terms of decoration, but it has some strong pieces - including a Connection by Massimo Castagna coffee table, a Wo & Wé Collection wall lamp and a Togo armchair by Michel Ducaroy for Ligne Roset - which give a charm to their interior. "

One of the families of Constance Gennari.

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Antonin and Elisa have retained the classic look of this family apartment in western Paris.

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Ondin and Archibald

"When I met these two friends under 30, I was struck by their decor, very theatrical, which is much more" mature "than their age.Art collectors, they have the eye sharpened , a sense of staging and color, the result is neither opulent nor cold, on the contrary, one feels wrapped up, as in a case, each piece is highly sought after and has not been posed by It's all about vintage, including a Roche Bobois sofa and chairs by Jean Royère.It's almost like being in another dimension, another time. I have the feeling of entering a quirky literary salon, where we meet intellectuals who are sipping a glass of whiskey, while others play the piano.In short, they are aesthetes, real.

Constance Gennari introduces us to the theatrical decor of Ondin and Archibald, two roommate friends.

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The key pieces in the interior of Ondin and Archibald: the Roche Bobois sofa and chairs signed Jean Royère.

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The brands she likes

Bed and table linen: Lab. www.lab-boutique.com

Lighting: Triode Gallery www.triodedesign.com

Furniture: Hem //hem.com

Ceramics: House Nordik //maisonnordik.com